Designing a White Paper for the Web 3 natives of tomorrow with GMGN Labs.

GMGN Labs lead marketing strategies for the world’s biggest brands, harnessing the power of communities, fandom, AI and Web3 to spread immersive stories on a global scale. Having previously worked with GMGN Labs to produce their brand logo and areas of their brand identity, we were entrusted with the design and development of their new white paper. 

Our approach involved developing the fluid orb design system which formed the basis of the document backgrounds, while naturally generating gradients and colour tones that could be harnessed for infographics and key pieces of information. We set up a simple typographic structure inspired by the Discord platform which would feel familiar to the brands ‘in the know’, yet professional and well structured to the new clients they are looking to onboard. 

Infographics were designed with a sleek and modern approach in mind, legibility and ease of understanding was key here as a wide audience would have access to the final product. The white paper design hit the marker of future-proof, and the document structure has since been utilised for additional pieces of GMGN Labs work.