From Minimal to Magnetic: Transforming GNG Studios’ foundation into branding with unmistakable energy.

Overview

Branding Art Direction Digital Featured

Alt-Click Studio partnered with GNG Studios to develop a full suite of brand assets following the creation of their refreshed logo, designed by James Barnard. With the core band mark established, our role was to expand the identity into a cohesive system, one that felt punchy, impactful, and intuitive for the internal team to use day-to-day.

To support seamless collaboration, the project was built entirely in Figma, giving the client live visibility and enabling rapid iteration. Across the process, we explored multiple concepts and delivered a broad range of assets, including social media templates, responsive web banners, LinkedIn carousels, video thumbnails, profile icons, and more.

A key focus throughout was usability. We designed each component with simplicity in mind, whether that meant refining the grid structure for the Video Lab template or ensuring imagery in the Meet the Grafters thumbnails could be swapped with just a few clicks. As the system evolved, a clear visual language began to emerge, ultimately shaping a unified style that strengthened how the GNG Studios brand shows up online.

“We approached Alt-Click Studio to create a suite of assets for our studio rebrand. We had the logo, identity and website sorted, we just needed everything brought to life across socials and comms. From the kickoff call, Jamie got us straight away. Watching him work, testing styles and variations, is an absolute joy. He nailed the brief, elevated our brand, and unlocked new ways we’ll use it across video, animation and beyond. We’re now buzzing to relaunch with a social identity we’re genuinely proud of.”

Chris Roane

Operations Director at IAM Productions

A moodboard showcasing a selection of mocked up assets produced for GNG Studios, ranging from Social Media posts, profile banners, case study templates and more.
An overview of example thumbnails produced for GNG Studios, this instance showcases a 'case study' thumbnail with a black pull out bar, brand typography and colour palette, and a logo lockup to show off the partnership. The second example introduces the world to the team behind the content in the 'Meet The Grafters' Series.
An overview of example thumbnails produced for GNG Studios, this instance showcases the company introduction video with it's bold hero copy across an action shot of the team on a shoot day, while the second thumbnail showcases a grid system layout with interchangeable components for the "How It Works" series.
A moodboard showcasing a selection of mocked up assets produced for GNG Studios, ranging from Social Media posts, profile banners, case study templates and more.
A showcase of a select few 4:5 content post templates produced for GNG Studios. The examples here show a hiring post, and a team member introduction post.
An example of a Carousel Template produced for GNG Studios, consisting of 30+ individual frames to pick from in all brand colours. This example shows six selected frames in series to give an impression of how a carousel could be built out.
A moodboard showcasing a selection of mocked up assets produced for GNG Studios, ranging from Social Media posts, profile banners, case study templates and more.
A moodboard showcasing a selection of mocked up assets produced for GNG Studios, ranging from Social Media posts, profile banners, case study templates and more.
An example export of the Case Study thumbnail template produced for GNG Studios. The template features a pull out black bar with brand copy and acid yellow pen marks, while showcasing a lock up of the logo on the right hand side. A case Study lozenge sit's along the top edge of the black bar.
A moodboard showcasing a selection of mocked up assets produced for GNG Studios, ranging from Social Media posts, profile banners, case study templates and more.
A thumbnail produced for GNG Studio to introduce their team and business to the world. This thumbnail showcases a series of company imagery of varying sizes collaged together with a 20px gap between each edge for a clean, tiled appearance. The phrasing 'Meet The Grafters' is incorporated in place of one image tile.
A thumbnail produced for GNG Studios showcasing the bold hero line "Videos Worth Watching" carefully compositioned into a live action photography set image of the team in action.
A thumbnail for GNG Studio's Video Lab Series. An interchangeable asset with a grid like structure, enabling ease of animation and form when required.
A moodboard showcasing a selection of mocked up assets produced for GNG Studios, ranging from Social Media posts, profile banners, case study templates and more.
A showcase of a select few 4:5 content post templates produced for GNG Studios. The examples here show a hiring post, and a team member introduction post.
A thumbnail for GNG Studio's "How It Works" series, this graphic uses textural grid elements and the bold colours of the brand to create a hand made, stationary-like scene, while a pixelated mouse pointer hovers across the numbered steps, following the process.
An example of a Carousel Template produced for GNG Studios, consisting of 30+ individual frames to pick from in all brand colours. This example shows six selected frames in series to give an impression of how a carousel could be built out.
A moodboard showcasing a selection of mocked up assets produced for GNG Studios, ranging from Social Media posts, profile banners, case study templates and more.

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